At Aja World Services

Case Study: Product Placement Success for Adonko, Angel Cola & Adonko Next Level

Client: Adonko, Angel Cola, Adonko Next Level
Industry: Beverages / Consumer Goods
Objective: Increase brand visibility and consumer engagement in modern trade environments.

Challenge:
The challenge was to enhance product visibility and drive consumer engagement for three leading beverage brands—Adonko, Angel Cola, and Adonko Next Level—within highly competitive retail spaces like Shoprite. With so many products vying for attention, our goal was to ensure these brands stood out and captured shopper interest.

Our Approach:
To achieve this, we conducted a thorough analysis of shopper behavior and store layouts to determine the optimal product placement. By leveraging in-depth insights into how customers navigate retail spaces, we strategically positioned these products to ensure maximum visibility and accessibility.

• In-Store Marketing Tactics: We employed targeted in-store marketing strategies, including eye-catching signage, shelf talkers, and promotional displays, to drive attention and increase foot traffic to the products.
• Optimized Shelf Placement: We carefully analyzed and optimized shelf placement, using proven techniques to ensure the brands were placed in high-traffic areas where they would get the most exposure.

Results:

• Increased Brand Exposure: Our strategic placement and in-store marketing efforts led to a significant increase in product visibility and shopper interest.
• Higher Consumer Engagement: The targeted approach resulted in greater interaction with the products, contributing to a measurable uptick in consumer engagement and sales.
• Enhanced Retail Performance: The initiative directly contributed to improved sales figures for all three brands in participating Shoprite stores.

This case study highlights our ability to blend data, creativity, and strategic thinking to deliver impactful product placement campaigns that drive real results for our clients.

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